My Strategic Approach

  • The Three Ms

    No brief starts from a blank page. I use the 3 Ms: Music, Movies and Memes. These aren’t just cultural references; they’re decades of meaning baked into our psyche. What did they mean then, what do they mean now?

  • What's There / What's Missing

    I help brands understand and reflect the insights, behaviors and beliefs of diverse audiences – by mapping the gaps between What’s There and What’s Missing. Once you see it, you can’t unsee it.

  • Hot Take: Let Culture Lead.

    I don’t believe in “creating culture.”

    The real power lies in letting culture lead. Listen, learn, and let it guide you.

Awards

  • Cannes Lions - Bronze - PR - Social Engagement & Influencer Marketing (2023, Grey, Applebee’s Taste My Face)

    Cannes Lions - Gold - Entertainment Lions For Music (2022, Grey, Applebee’s Fancy Like)

    Cannes Lions - Silver - Engagement - Social & Influencer, Partnership (2022, Grey, Applebee’s Fancy Like)

  • • Effie Awards - Grand Effie (2022, Grey, Applebee’s Fancy Like)

    • Effie Awards - Gold - Social Media - Services (2022, Grey, Applebee’s Fancy Like)

    • Effie Awards - Silver - Restaurants (2022, Grey, Applebee’s Fancy Like)

    • Effie Awards - Gold - Social Good - Diversity, Equity & Inclusion (2022, Grey, P&G Widen the Screen)

  • • ANA Multicultural Excellence Awards - Category Winner in LGBTQ+ (2022, Grey, Pantene: Isa’s Quinceañera and the Power of Visibility)

    • ANA Multicultural Excellence Awards - Grand Prize Winner in LGBTQ+ (2021, Grey, Pantene: Family is BeautifuLGBTQ)

  • • ANDY Awards - Mr. P (2024, Grey, Pringles)

  • Lauren’s work has been celebrated across publications like Adweek, AdAge, Rolling Stone, Esquire, Thrillist, Allure, Fast Company and more.